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June 1st 2009
Introducing the Epic Fail Blog
Welcome to GeniusRocket's Epic Fail blog!
This is where we’ll showcase some of the BEST works that weren't selected in their respective RFBs.
June 1st 2009
Welcome to GeniusRocket's Epic Fail blog!
This is where we’ll showcase some of the BEST works that weren't selected in their respective RFBs.
2009
Welcome to GeniusRocket's Epic Fail Blog!
This is where we’ll showcase some of the BEST works that weren't selected in their respective RFBs!
This weeks winner is a great animation by John Hill!
2009
Welcome to GeniusRocket's Epic Fail blog!
This is where we’ll showcase some of the BEST works that weren't selected in their respective RFBs!
This episode's selection is an amazing logo by Selena Hautamaki!
2009
Welcome to GeniusRocket's Epic Fail blog!
This is where we’ll showcase some of the BEST works that weren't selected in their respective RFBs!
This episode's selection is an awesome piece by Ben Powell!
2009
Welcome to GeniusRocket's Epic Fail blog!
This is where we’ll showcase some of the BEST works that weren't selected in their respective RFBs!
This episode's selection is an animation by Ryan J. Smith!
2009
We received a message on one of our RFB message boards today and we felt while the message board may not be the best place to discuss the matter, it was a very valid point and needed to be considered. With the goal of a quick response, we decided record a quick video response and post it to our blog. We would be interested in your feedback.
2009
As promised I wanted to respond to one community member's posting on all active RFBs this past Tuesday. In fairness to user Steresa2001 I want to first post their comment, and then explain why we deleted this particular post.
2009
We here at GeniusRocket are pleased to announce the conclusion and great success of the South by Southwest RFB. As SXSW launches later this week, video content crowdsourced from the GeniusRocket community will be seen throughout the ten day conference and festival. South by Southwest was so pleased with the content they received they issued the Press Release seen below.
2009
The GeniusRocket community created a series of Pre/Post Roll submissions for the Twestival events around the globe. The is a preview of the community's work. Making this a true community affair, we would love to get your feedback, and for you to tell us which one is your favorite.
2009
While the game was exciting and down to the wire, the battle between traditional advertising and the new breed of User Generated marketing was over in the first quarter.
2009
This weekend brings about an annual tradition that has graced televisions across this country for as long as I can remember. It’s a battle between two opposing teams taking to the battlefield to see who flinches first. Of course I’m talking about the battle between advertisers and consumers taking place during the commercial breaks of the Super Bowl.
2009
Here at GeniusRocket, we always have our eyes peeled for ads that go viral in a big way.
It's a subject that fascinates us, and we've written quite a bit about why some ads go viral, and others do not. But today, we just want to share two viral ads that are hot right now -- for the simple reason that they bring big smiles to our faces.
2008
Just in time to celebrate the New Year, we've got the selections for the HubSpot RFB.
GeniusRocket community members were asked to create a viral video with a suggested topic of "Why we hate cold calling."
1st Selection: Kino's bed accident (warning - adult content!)
Amount earned: $3,000
2008
A moment many of you have been waiting for...the announcement of the first batch of Aquafina selections is here! Aquafina is thrilled with your submissions and saw several that they loved, we're announcing several now with a couple more potential selections pending legal and music rights decisions.
We are only announcing the names of the selected creators, as the videos aren't approved for release just yet, in an effort to get you information as we have it. _{We will likely be able to show all approved videos later this evening or tomorrow}_
2008
We're pleased to report that the GeniusRocket Community -- that means you -- has been chosen to provide the promotional video for the South by Southwest 2009 Festivals and Conferences!
2008
Here at GeniusRocket, we're always keeping our eyes peeled for video ads that go truly viral.
The big hit of November, it seems, is Toshiba's "Timesculpture" ad.
Released on November 10th, it's already generated nearly half a million views on YouTube:
o/2008/11/18/Toshiba/
2008
We're continuing to be very busy wrapping up over $30k in awards over the last couple months, and we're approaching the last of _many_ selection announcements around these RFBs
So...here's the latest bunch...
2008
Here at GeniusRocket, our digital strategists recently analyzed the top 50 viral videos of 2008; the top 50 viral ads of the year; and the Top 50 YouTube videos on a typical day.
While some of the findings were in line with conventional wisdom about viral advertising, other findings may seem surprising.
We wanted to share these results with our creative community and our clients, as they have some important implications for both advertisers and creators seeking to hit the viral motherlode.
2008
What makes a good viral ad?
There are several different questions that ad makers can ask themselves when trying to get users to forward their creations across these intertubes. Here are three:
Question #1: Is the ad insightful?
2008
We've been very busy lately with over $30k in awards over the last month, so we're approaching a period filled with _many_ announcements...we want to let you all know as soon as we know, because I'm sure you all are as excited as we are!
So...here we go...
2008
In today's hyper-competitive media landscape, advertisers want more than a good creative or a well-thought-out marketing campaign: they want to hit that holy grail of contemporary advertising -- the truly viral ad.
So how can GeniusRocket community members "bake in" virality to their RFB submissions? Last year, Dan Ackerman Greenberg of the The Comotion Group listed a few of his tips for marketers and creators on the "secret strategies" behind viral videos at TechCrunch:
many-viral-videos/
