Delivering Agency-Level Creative
Without Agency Overhead
Custom video content through a unique, client-driven selection process
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Crowdsourcing helps preserve Social Security and MedicareIn less than three weeks from the first meeting to premiering during NBC's "Meet the Press" on July 17th, GeniusRocket delivered a high quality production for a third of the typical cost.
GeniusRocket Client, Big Red, Back On TV With "Different" CampaignThe #1 red soda brand Big Red is returning to TV for the first time in more than 25 years, as part of a new "Tastes Good to Be Different" integrated campaign...
The Business Monthly - 'Crowdsourcer' Mark Walsh Picks the Global BrainThe reason crowdsourcing works for GeniusRocket is because the company has honed a business structure that combines the resources of the crowd with thoughtful checks and controls...
Mashable - 18 Ways to Earn Money From CrowdworkingGeniusRocket shows how professionals and creatives benefit from their new crowdsourcing model.
Fast Company - The Future Of AdvertisingGeniusRocket is what an ad agency looks like when it's stripped of Madison Avenue skyscrapers, high-priced creatives on payroll, sushi dinners at Nobu, and two-week shoots at the Viceroy in Santa Monica...
TechCrunch - Extraordinary Chickpeas and the Madness of CrowdsourcingMen, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one...
BtoB Magazine - Making direct marketing viral with videoOnline video content is growing at a rapid pace, with marketers using video to spread their messages...
Creative: Re-Thought, Re-Tooled, Re-Invented
GeniusRocket has taken great care to cultivate a community of talented, creative professionals from around the world. Through this fully vetted community you can be sure that you're dealing with the best of the best. GeniusRocket pairs your great ideas with talent that's second-to-none to deliver vibrant, rich media that's ready for television, web properties, or anywhere else.
Vetted Community
Don't trust your brand image to just anyone. GeniusRocket has vetted our community so that only proven creative professionals are working on your project. A community of creative professionals whose skills are second to none ensures that you receive the highest quality work. Our artists have track records of working with small and large brands across the globe. You can trust our community to carry you brand on your shoulders.
Creative Process
GeniusRocket's approach is unique. Using an iterative process that guarantees only the best ideas go forward, you'll get inspired content that meets your exact specifications. On message, on point, on time, and on budget.
Brand Protection
Protecting your brand image is of the utmost importance, and something that GeniusRocket takes very seriously. Our projects - including all submissions - are privately held and closely guarded, which means that they are unseen by the public, your competition, or media outlets of any kind.
Creative Guardrails
You know your creative needs. GeniusRocket ensures that your project stays on point and meets your specifications, with an in-house creative director, a creative brief methodology that's fully comprehensive, and a staged process that balances fresh ideas with the boundaries of your brand identity.
Affordable
GeniusRocket's unique approach makes sure you pay great creative, not Madison Avenue overhead. We oversee all recruiting, creative matching, legal documentation, copyright assignment, and asset transfer. You are only responsible for reviewing creative content and providing quality feedback to participating artists.
Video Creation Like You've
Never Experienced
Rich media is quickly becoming the best way to reach your targeted demographic across the web. As the number of media outlets continues to grown only a service like GeniusRocket can provide multiple concepts so quickly and affordably.
GeniusRocket and the 2010 Election
Leading up to the 2010 Election, the Democratic Congressional Campaign Committee turned to GeniusRocket to create a video that would motivate and educate their demographic base. Our partnership with the DCCC produced four videos, two of which two went on to be used in a national marketing campaign.
