National Association of Federal Credit Unions (NAFCU) Services Corporation Video Case Study

Request

The National Association of Federal Credit Unions (NAFCU) Services Corporation used GeniusRocket for three separate projects across the course of a 10 month period. In each case they needed high quality 30-60 second video ads for use on individual credit union websites and on TV. The videos were to be used to build awareness around the benefits of getting a mortgage or refinancing an existing mortgage at a credit union.

Additional Selections

Challenge

An individual credit union does not typically have the advertising and branding resources of banks and other firms that offer real estate lending. As a result, credit unions often find themselves competing for mind-share. Credit unions did not engage in subprime lending, providing a historic opportunity to gain market share for housing finance.

Result

In each project, NAFCU Services Corporation received an average of 27 high quality video submissions over four weeks, spending in total $15,000 for 10 separate video selections: $3,000 for the three "first selections", $1,500 for three second selections, and $500 for four additional selections. These are the selections from the pool of rough cut submissions. After selection NAFCU worked with the artists to deliver final high quality versions.

“The process was amazingly easy…The end product is great. And you can't beat the price! Our CEO was really impressed with the spot and really, really impressed with cost. It made me look good.”
- NAFCU local credit union partner -

NAFCU on GeniusRocket

“The quality of work submitted was impressive. For an organization like ours, it would be impossible to fund the same kind of projects with a large ad agency; and I feel that the results were comparable and maybe even better considering the wide variety in creative coming from so many different artists.”
- Kirstin Hemsteger, NAFCU Services Corporation

Crowdsourcing & Community

NAFCU Services Corp. also provided GeniusRocket’s creative community with follow-up work, which included customizing ads for local federal credit unions. With over 800 credit unions eligible to request basic customization, the creator of a popular NAFCU ad had the opportunity to earn income outside of GeniusRocket.

“All the winning artists that we have continued to work with are very professional, easy to work with, creative and accommodating to our credit union clients. Some credit unions have used this project as their first experience with video advertising, and the artists were very helpful to ensure they had the best end product to meet their needs.”
– Kirstin Hemsteger, NAFCU Services Corporation