Guerrilla Campaign


Creative BRIEF

Guerrilla Campaign
Graphic Design: Online Banner Ad & Poster/Flyer
$3000

Guidelines:

Online Banner Ads & Posters/Flyers must:

  • Promote GeniusRocket.
  • Promote "Becoming a fan" of GeniusRocket on Facebook.
  • Finally promote your school's "Group" on GeniusRocket.



  • Participants must:

  • E-mail GeniusRocket with intent to participate, and with their school affiliation so that a group can be established for their school.
  • E-mail Screenshots of Banner Ad placement & digital pictures of Poster/Flyer placement.
  • E-mail us at CampusRFB@GeniusRocket.com
  • Read the "Submission Guidelines"
  • About:

    We are launching a College Outreach Campaign and we want you to drive it. You'll have to rely on your time, energy and imagination instead of a big marketing budget. GeniusRocket would like you to combine your graphic design skills with guerrilla marketing tactics to create an Online Banner Ad & a Poster/Flyer to help drive our College Outreach Campaign.


    Judging Criteria:

    1. Best ad execution.
    2. Most effective & creative ad placement. Show us your favorite 3 placements via screenshots (for banners) and digital photos (for poster/flyers). You must submit at least one of each.


    Potential Placements:

    Banner Ads:Facebook, DeviantArt, Flickr, blogs

    Flyers/Posters School events (sports or otherwise), Fraternity/Sorority events, coffee houses, school Post Office, Art Departments, anywhere with high visibility. Bonus points given for placement pictures with groups of students posing with the poster/flyer.

    Creative Elements

    GR Logo Stacked


    DOWNLOAD

    GR Logo


    DOWNLOAD

    Vector logo


    DOWNLOAD

    Houston, We have a Question...

    Q&A for this creative brief

    A little confused
    Posted by Deceitful_Eyez_2040 on 3.25.08

    I am new to this GeniusRocket experience and am a little confused about this project and these guidelines:

    "Finally promote your school's "Group" on GeniusRocket.

    Participants must:

    E-mail GeniusRocket with intent to participate, and with their school affiliation so that a group can be established for their school. "

    Does this mean my graphic design class must participate in this project? Can I just participate in this project alone? What do you mean by promote my school's "group" on genius rocket; what does a school "group" consist of? I don't understand what you mean by promoting my school's group on GeniusRocket, can you give an example?

    I know I can make a mind-blowing internet banner, and poster/flyer.....but I am so confused by these guidelines, and what exactly I am supposed to be doing!

    I really need more information, a more informative "brief" if you will, can you please point me in the right direction.

    Thank you for your help,

    ~Christina

    Clarification...
    Posted by Drew on 3.25.08

    You can absolutely participate alone. You only need to tell us what university you attend (or will be marketing to) so that we can start a "group" for that university on GeniusRocket. By promoting this group we mean you must encourage people to come to GeniusRocket and join the group that we start for your university. Using your banner ad and flyers you should tell people about GeniusRocket, GR's Facebook page, and, again, your university's group on GR.

    thanks
    Posted by Deceitful_Eyez_2040 on 3.26.08

    Thanks for the quick reply.

    Question
    Posted by Deceitful_Eyez_2040 on 3.27.08

    What do you hope to accomplish with your College Outreach Campaign?

    Can a vector file of the GeniusRocket logo be sent to me so I can include it in the internet banner, and the poster/flyer? Email me at deceitful_eyez_2040@hotmail.com

    Do you have specifications for the size of the online banner ad? Size requirement for the poster/flyer?

    Can the online banner adbe animated?

    Thank you in advance for answering these questions. :D

    College Outreach Campaign
    Posted by Drew on 3.27.08

    We are looking to substantially grow our base of college aged creators and viewers. There are no size requirements on our end, afterall, you'll be the one placing both the banners and the flyers. Your banner ad may be anything you'd like, as long as it promotes the necessary aspects (listed in guidelines). I'll post a vector logo in "Creative Elements" now.

    can you...
    Posted by Deceitful_Eyez_2040 on 3.28.08

    Can you upload the "GeniusRocket" part of the logo as well? And the "Launch Your Creativity" part? That would help me out a lot, Thanks.
    ~Christina

    Ad Placement??
    Posted by StarISfamous on 3.28.08

    Do we need to place our banner on any certain website. Or can we post it on our own websites? Could you please explain? Thank You
    Atiya

    Placement
    Posted by GeniusRocket on 3.28.08

    Get it up anywhere you can.

    CAMPAIGN EXTENSION!
    Posted by GeniusRocket on 3.28.08

    As of yesterday there were 2 groups working with one week to go, so there was no way to have a minimum of 5 submissions complete within a week. (Since promotion of your flyers and banners is a large part of the campaign.)
    We now have 16 groups working, so we're extending through April.

    Good Luck!

    Creative Elements
    Posted by GeniusRocket on 3.28.08

    Standby...we're working on these elements.

    Banner Link
    Posted by AnandaRose on 3.30.08

    If I was going to link the banner to a web site which one should I use?

    GR's homepage, facebook page, or my group page?

    -Ananda (Uh-non-duh)

    Students
    Posted by Pirate Prentice on 3.30.08

    Are only students eligible to participate in this contest?

    Guerrilla Campaign Questions
    Posted by alyona on 3.31.08

    ~For the banner would you like to have interactive or just animated?
    ~How long would you like the banner to be?
    ~When you say "Screenshots of Banner Ad placement ", do you want just few shots of the banner? or would you like for me to send the Flash saved banner file that you can play?
    ~If im using Photoshop for Poster/Flyer do you want the files sent to be in JPEG?
    ~For both of the assigments which logo will you prefer?(Vector Logo or GR Logo Stacked)
    ~And finallyi only need to have one banner and one flyer/poster right?

    Thank you

    I can't download the Files on Creative Elements.
    Posted by CoquiMan on 4.01.08

    It takes me to geniusrocket.com
    I don't know what it is. If someone that sees this and can download the file, please email it to me at erictirado1@gmail.com if not a problem.

    General Answers
    Posted by GeniusRocket on 4.01.08

    Anyone with access to a college campus may participate. We are looking to have this promotion done on college campuses exclusively. You can make any kind of banner ad you would like (the more involved or the better the animation...the better your chances are with our judges). Screenshot of placement just needs to be enough that we can see where you put the ad. You will still send us the actual banner ad and flier to CampusRFB@GeniusRocket.com
    JPEGs from photoshop would be fine, but we can open photoshop as well. You may choose whatever logo you prefer for your creations. You only need to create one banner ad and one flier, but post them as many places as you can...

    Can't Download Logo
    Posted by Blu3 on 4.04.08

    I keep getting sent to a page that tells me that I can't do that. Is there something I'm supposed to do first?

    Do we have to...
    Posted by Blu3 on 4.04.08

    Create both banners and flyers or either or?

    Create both.
    Posted by Drew on 4.04.08

    You should create both banner ads and fliers and use both to promote.

    Ok
    Posted by Blu3 on 4.04.08

    Thanks for letting me know. But ummm...why can't I download the logos?

    School group on geniusrocket?
    Posted by ichbinhungry on 4.22.08

    I emailed my intent and the school I'm affiliated with, but I never got an email back about where this group is (web address) or how to find it.

    Another question:
    How are we supposed to promote genius rocket with banners if we don't have a website?

    School Group
    Posted by Drew on 4.22.08

    Sorry about that, it must have been an oversight. Please email again. As for promoting with banner ads, that is part of the challenge to resolve. Be creative! Good Luck!

    School Group
    Posted by Iluvatar on 4.22.08

    I just need one clarification. I'm going to school this fall but am not currently attending. Can I still make a group for that school?

    @School Group
    Posted by Drew on 4.22.08

    You may form that group IF you can campaign on that campus.

    School groups
    Posted by Pirate Prentice on 4.28.08

    After we send our intent to participate, how can we confirm that a group for the school we're affiliated with has been created on the site?

    Groups
    Posted by Drew on 4.28.08

    Search for the group using our search feature. New groups have not been formed in this last week of competition, because promotion of your work is AS important as creation and one week isn't sufficient to do both.

    HELP!
    Posted by mariambier on 4.30.08

    I have completed my work, but cannot figure out where to upload. Help!

    HELP!
    Posted by mariambier on 4.30.08

    I have completed my work, but cannot figure out where to upload. Help!

    Submissions...
    Posted by Drew on 4.30.08

    As indicated in the RFB and in answers above...Please submit to CampusRFB@GeniusRocket.com
    Thanks

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    $3,000
    Awarded for this assignment
    1st Selection: $2,000
    2nd Selection: $1,000
    Advertiser Selections
    30 days Number of days, post selection, within which the advertiser will pay.[info]
    5 If minimum is not reached, advertiser has option to extend or cancel RFB.[info]
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