Creative BRIEF
Tag Line for Onion Print Ad
Video and Animation
$1500
-Clever humor
-No profanity, raunchy material
-Text can be placed above and below the main graphic, but the shorter and more concise, the better.
to:
-Submit and Vote Here!
Mervis Diamond Importers is looking to produce clever print ads for placement within the spoof newspaper, The Onion. (www.theonion.com) We will be using our standard format, and are asking for ONLY THE TAG LINE. Take one of our diamond images from the attached files below and add a tagline. Submit your work as a .jpg. We will be selecting 5-15 submissions and printing one per week in the DC print edition of the newspaper.
Mervis Diamond Importers (www.mervisdiamond.com) is the largest diamond retailer in the Washington, DC area. Over the past 20 some years, we have built a strong locally-recognized brand image as the South African diamond importer. Radio advertisements are recognized for their dramatic, Indiana Jones style, with Ronnie Mervis explaining his adventures in the diamond mines. One can hear the sound of dynamite exploding in the background and the mine shafts going deep underground.
I put some of the radio ads on youtube for you to better understand the branding:
http://youtube.com/results?search_query=ronnie+mervis&search_type=
In addition to radio and more traditional print advertising, we started this past year with an irreverent ad campaign in the Washington, DC print edition of The Onion. The paper is given out free on the streets of DC and its readership is predominately educated young professionals.
The objective with The Onion marketing campaign is to reach soon-to-be engaged young men, ages 24-34. As a diamond company, we have to remain classy and trustworthy, but given the context of a satirical newspaper, we have some latitude and can push the envelope. The key here is to be clever, not raunchy.
Winning submissions will actually be printed in The Onion newspaper. We will mail you physical copies for your enjoyment. Additionally, you are welcome to solicit The Onion with your proven talent and inquire about writing opportunities.
Submit and vote here:
http://tapatap.com/contest/designournextadfortheonion
You'll have to create a .jpg first.
Creative Elements
Houston, We have a Question...
Q&A for this creative brief
How do we submit the taglines we come up with?
Please submit your entries to Mervis@GeniusRocket.com
Thanks
So, wait, do we upload JPGs to that tapatap rating website, or do we send JPGs to the mervis@geniusrocket.com?
Also as of right now it's not allowing me access to any of the Creative Elements.
Please upload to tapatap, and send them via e-mail. This will help us to keep track of who submits each of the entries. I will have the Creative Elements looked into.
...should we just use the one up there in the creative brief as a placeholder? I have a handful ready to submit.
If you cannot get the creative elements to work that would be fine. We have not found a problem on our end, and many people have submitted with pics from the creative elements.
Can I submit all of my entries in one file, or do I need to submit each entry individually?
You may send all submissions in one e-mail, but must upload to our tapatap widget one by one.
I don't see creative elements either... they appear to be broken
They do work, we're getting tons of submissions that are utilizing them. Please try clicking the download button. (even if you don't see an image). If you are still having problems please use the contact form for "Tech Support" so that we can determine what browser and version you are using.
I can't see any of the creative elements right now.
Even if you cannot see the pics, the download option should still work. If not you can pull the image at the top of the RFB for your submissions. You DO NOT need to use the creative elements they are merely examples.
Clicking download takes me to a "Whoops, you can't do that" page that mentions alpha testing.... Anyway, I already pulled some ring pics from the Mervis Diamond site :)
What exactly do we send? The link? Or what?
can i just submit the tag lines to your email without any pictures?
I am assuming that I do not have to create a new group for every entry.
correct? just one group and then post all of the entries on Tapatap and also email the above address with the same submissions. Correct?
One group for all of your submissions.
It's a headline. Not a tagline.
Headline: The title of an article; it is set in large, bold type. An explanatory title over a newspaper article summarizing the main point for the reader.
Tagline: A simple, poignant phrase used to set off a logo/ad. Short statement describing a/your company’s position or purpose. A statement or motto that succinctly defines or represents an organization’s mission.
;) Thanks!
Will you be posting the chosen entries? Thanks!
Once selected we will post the chosen submissions in our blog, after notifying the submitter.
I got an e-mail from Tapatap.com saying that that they chose a winner. Is the contest done?
The e-mail from tapatap was likely something internal to their site. Mervis is still pulling their selections and will announce as soon as they are finished.
Thanks!
Did you guys ever select winners for this RFB??? Thanks!
You'll need to log in to ask it.
