Creative BRIEF
The Snikiddies
Video and Animation
$2500
Creators interested in participating should e-mail character sketches for all 6 characters by Wednesday June 4th to: Snikiddies@GeniusRocket.com.
Emphasis will be placed on the creator's ability to recreate the exact characters, however, creators may include initial thoughts around their animation plans for each character.
Please read the "Submission Guidelines"
The Snikiddies (Summer, Duke, Chi, Maria, Max and Buzz) are to be the voice of the Snikiddy Brand. As one of the first steps in this process, we are looking to bring voice and movement to each character and their bios/personalities. To date, bios have been developed, and the characters are represented on our product packaging and our website in 2 dimensions. Although the bio's are relatively specific, creators should feel free to build on those ideas or take them in new/creative directions, keeping in mind that the mothers are the primary audience (so appropriate adult humor is appreciated).
It is time for the Snikiddies to come to life for future communication and brand development. The first step in this process is to have each animated kid introduce themselves.
Final Deliverable will be six 10-15 second animated clips, one for each character, of the characters introducing themselves. (Read the "Guidelines": participants will be narrowed down to approximately 5 submittors in an initial round based upon character sketches.)
Snikiddy will actively work to develop future animations, and looks forward to cultivating working relationship with the selected creator and or runners up.
The Snikiddy Snacks Brand, along with the Snikiddies, is an exciting, trusted voice delivering quality, organic products that will ultimately address all snacking occasions. The Snikiddy brand is not defined simply by a single product/category as virtually all new brand introductions are, but rather it is designed to address the multitude of snacking and convenience needs of today’s consumer.
Currently launched in two categories, Snikiddy Snacks is establishing the Brand in both Salty Snacks and Sweet Snacks.
Salty Snacks
Cheese Puffs – Grilled Cheese Puffs, Rockin’ Ranch Puffs, Pizza Pie Puffs.
Sweet Snacks
Cookies – Chocolate Chippers, Banana Nibbles, Cherry Oaties.
Introduce the Snikiddies as individual kids to begin supporting the Snikiddy brand values and voice.
The Snikiddies (Summer, Duke, Chi, Maria, Max and Buzz) are the fun, engaging voice of the Snikiddy Brand. The group represents an aspirational, yet accessible touchstone for today’s kids. All very active and adventurous, these kids thrive on the outdoors where their imagination is most vibrant. Not to be underestimated, the kids clearly grasp the understanding of simple, healthy foods, and organic foods quite simply make sense to them. They don’t see why or how it should be any other way.
We all admire their idealized frame of reference and strive to see things through their eyes. These kids are the masters of wanting it all and defining what food should be: it must taste great while being both healthy for them and good for the world as a whole.
Most importantly, each and every member of the Snikiddies is a kid and only a kid, which is celebrated and revered above all else.
Within this RFB, no products or communication including Snikiddy actual products should be included. This is to enhance the brand through the Kid’s personalities, not to be construed as a product advertisement.
Healthy, organic, convenient foods for kids and families.
Healthy – A lifestyle, and product formulation
Snikiddy, and the Snikiddies, are fun, adventurous
Personality
Giving-Back
Interaction with Others
Primary: Moms (the ‘cross-over’ yoga/soccer mom)
These moms are not: the activist, the exclusive organic shopper.
Secondary: Kids 3-12 (3-7 and 8-12)
Creative Elements
Snikiddies' Bios
DOWNLOAD
Houston, We have a Question...
Q&A for this creative brief
I understand we submit sketches prior to animation- but will the final animations be used for web, tv, or something other? And is the goal to have animations that match the exisiting look of the still images of the kids on their site and packaging?
So this projects requires 6 sketches of characters or the actual animated bios by June 4th?
Final images will have multiple uses, primarily internet. The end animations should match, as exactly as possible, the still images on their site.
The first round, ending June 4th, is for sketches (and optional creative background) only. The countdown clock on the RFB itself indicates the TOTAL amount of time left in the RFB. (Approximately 2 weeks after the end of the first round).
Thanks!
Does the client want the animations to be in Flash (like their exisiting intro animation is in) or will they be able to use streaming video? It would be good to know if we need to work in Flash or if we are open to other programs... On that note, why are they looking for new animators- are they wanting something more professional-looking than the Flash animation on their site?
Either will be fine, the client will work with the animator they select to get exactly what they need. They need additional animation from what they currently have and are hoping to find a lot of creative talent from our community. Keep in mind it's not just animating the characters in the end you'll have to be creative with their "environments" and personalities.
Thanks!
I have a question pertaining to "Sketches" as referred to on the post made on 05/24/08. By "Sketches" do you mean you want for the candidates to replicate the characters on the site in different poses or do you want the candidates to design 6 completely new characters based on the provided bios?
Duplicate the current characters as exactly as possible, these characters are already in use on packaging so we'll need to be able to animate these EXACT characters.
Will the characters actually speak or can the introductions be animation with music? If the characters do speak, will the audio for the children's voices be provided by the client?
The characters will be speaking, introducing themselves or each other, based on the "scripts" provided in Creative Elements. If you are unable to do the voice over work you should look to collaborate with another artist, or you can submit animation where the character is speaking and, if chosen, your work would need to be completed by another creator. (We/the client would assist in that process).
Thanks!
Are the preliminary sketches due by a certain time tomorrow (close of business day) or by midnight?
Are the preliminary sketches due by a certain time tomorrow (close of business day) or by midnight?
Should the sketches be submitted as jpgs or pdf?
Sketches are due by midnight on the 4th, and submissions may be e-mailed in any form you'd like.
Thanks!
Hello, I was wondering when the 5 selections will be made by , when those selected will be notified and what is the process from there if selected. Do all 5 teams submit an animation?
Has anyone been notified yet? It would be good to know b/c 6 animations in 12 days is kind of a tight deadline. And having 5 teams doing complete animations seems silly- does anyone else agree? That's 4 teams doing a LOT of work for no payout... This is the kind of job that usually requires 50% upfront pay.
teams need to be notified, Anything beyond today means compromising the animations
teams need to be notified, Anything beyond today means compromising the animations
No one has been notified, we have a call with the client to go over decisions tomorrow. It will be "up to" five teams, but we're expecting more like 3. We will likely extend the deadline since the decision has taken longer. As for the number of teams...this is why ALL participants were made aware up front, so that everyone knew ahead of time what they were up against, and how things would work, no one participated under the impression that it was anything different.
Thanks!
Will everyone be notified of their status (picked or not)?
Will everyone be notified by email of their status (picked or not)?
has anyone been notified yet??
Nothing here LD. It would be good to hear something very soon personally- schedule is filling up
I have a call this afternoon with Snikiddy Snack to determine what creators the company will be working with. As with all other RFBs only the selected creators will be personally contacted, then, the following day, the rest of the community will be notified via the GeniusRocket Blog.
Thanks!
Hey this is Paul Manning (the guy with Team Kip who wrote about the mix-up) just wondering, is it too late to submit a background?
Have the Snikiddy people selected a winner yet?
The plan is to have a final team meeting around the final four submitters on the 15th and to announce the selected creator after that meeting.
Thanks!
Drew
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