THE BRIEF: Create a :30 to 2 minute spot promoting SXSW as the Premier Event to experience all that is digital convergence in Music, Film and Interactive technology and content. Our 2009 branding elements (logo, color palette and fonts) may be used alongside some original material. The selected artist will be able to make their submission year and brand specific for SXSW 2009. The winning submission will incorporate a number of different mediums (live action, animation, stop motion etc) to represent our brand position.

We would like to use a consistent look and feel across all media types, so it would be very helpful for submissions to include graphics that could be utilized in print {fliers, shirts, stickers, etc..} and digital environments.