THE BRIEF: Aquafina FlavorSplash is engaging the GeniusRocket Creative Community to create a viral message that dimensionalizes the concept of pure water with a splash of flavor to reach our female boomer target. We are looking for a creative way to engage with consumers that breaks through the clutter of traditional beverage marketing. To appeal to water drinkers who are looking for some additional flavor without the calories, Aquafina FlavorSplash is introducing three new flavors: Strawberry-Kiwi, Lemon, & Peach-Mango in the beginning of 2009. MORE >