The Best Content from the Best Creative Minds

Leveraging the power of a vetted community.

Next Steps
In The News Crowdsourcing helps preserve Social Security and Medicare
In less than three weeks from the first meeting to premiering during NBC's "Meet the Press" on July 17th, GeniusRocket delivered a high quality production for a third of the typical cost. GeniusRocket Client, Big Red, Back On TV With "Different" Campaign
The #1 red soda brand Big Red is returning to TV for the first time in more than 25 years, as part of a new "Tastes Good to Be Different" integrated campaign... The Business Monthly - 'Crowdsourcer' Mark Walsh Picks the Global Brain
The reason crowdsourcing works for GeniusRocket is because the company has honed a business structure that combines the resources of the crowd with thoughtful checks and controls... Mashable - 18 Ways to Earn Money From Crowdworking
GeniusRocket shows how professionals and creatives benefit from their new crowdsourcing model. Fast Company - The Future Of Advertising
GeniusRocket is what an ad agency looks like when it's stripped of Madison Avenue skyscrapers, high-priced creatives on payroll, sushi dinners at Nobu, and two-week shoots at the Viceroy in Santa Monica... TechCrunch - Extraordinary Chickpeas and the Madness of Crowdsourcing
Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one... BtoB Magazine - Making direct marketing viral with video
Online video content is growing at a rapid pace, with marketers using video to spread their messages...
Overview How It Works Other Services

GeniusRocket is the most affordable way for a brand to source high-quality TV and Web video production.



Crowdsourcing Done Right

The Challenge: Video contest sites produce a vast amount of content that you don’t want. That content ends up floating around the web and hurting your brand identity.
The GR Solution: GeniusRocket creates a private staged solution where vetted professional production teams pitch concepts and you then chose which move forward. As concepts move into production, you give the chosen teams feedback to keep them within your creative guardrails.

Affordable Doesn’t Mean Amateur

The Challenge: Contest sites are open to anyone, regardless of their skill, ability, or experience.
The GR Solution: GeniusRocket has vetted each and every member of its creative community. With over 200 production companies, 100 Animation Teams, 50 Copywriters, and 50 creative directors GeniusRocket sources only from the best.

You Don’t Have to Tell the World

The Challenge: Public contests sites require you to share your marketing direction and needs with the world.
The GR Solution: GeniusRocket is a private creative platform. Every professional team in our community signs a non-disclosure agreement so you can still harness the power of crowdsourcing without sharing your marketing needs with the world.

The GeniusRocket Curated Crowdsourcing process is based upon four simple steps.


1. Creative Brief and Targeted Recruitment

With the help of GeniusRocket's in-house creative team, clients craft a brief that provides direction, strategies, and goals for their brand.

With your creative brief in-hand, GeniusRocket will specifically target those artists and production teams among our vetted community whose skills most closely match your creative needs.

2. Written Concept and Selection

Pre-qualified artists and production teams will submit detailed written concepts that will include storyline overviews, as well as descriptions of the audio, visual style, and intended messaging. These, along with access to the artist's profile and demo reel, give our clients a clear vision of the content artists intend to create for your brand.

Clients will select only those concepts that best fit their creative needs and provide feedback to the artists who will move forward with production.

3. Storyboard and Selection

Taking feedback from our clients, the selected artists will create storyboards of their concepts. This step allows our clients to see the style and visual representation that the artist plans to bring to life.

Clients select the storyboards that best fit their creative needs and provide feedback to the artists who will then move into production. Those artists that do not move into production will receive compensation and do retain ownership of their concept.

4. Production and Selection

The production stage begins with a pre-production meeting between the client and the creative team selected to produce the video. The meeting insures both client and creative are clear on specific details regarding the scheduling, content, and execution of the production. Creative teams are assessed their pre-production budget to cover production costs. After a set time period, creative teams will submit their video for the clients' review. GeniusRocket's clients will then provide feedback to the artist for final edits.

GeniusRocket will oversee all legal and copyright transfer of the purchased content as well as payment to the creative teams.

Distribution and Syndication

Just because we didn't create your video doesn't mean we can't spread it around the world. GeniusRocket can syndicate, distribute, and track the results of any video you provide us. Whether you are looking to test a specific market or simply make sure more people view your content, we can help.

Ideation

Branding Concepts with Collective Genius. Sometimes all you need is a good idea. Use GeniusRocket's community of artists to ignite your brand identity brainstorming. Our community of entrepreneurs, marketing students, artists, and writers have been recruited to submit marketing ideas that fit your creative need.

Graphic & Web Design

We create great media, using the exceptional talent and fresh ideas of our highly creative community.
• Simple process delivers high quality content
• Choose from numerous custom submissions
• Experience with large brands and startups