1. Definition of
Business Goals

It's still a big mystery on how to translate video performance into gauges of success. But by setting up clear business objectives and thinking ahead how you can measure them through video analytics...
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2. Creative Partner
Assessment

In some instances, it makes sense to stick to the traditional route you've been sticking to, while in other cases it behooves you not to take advantage of crowdsourcing...
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3. Concept Generation

Advocacy organizations are starting to tap into video campaigns, but with tight budgets it's not so easy for many to implement. Learn how viral videos can be produced cost-effectively without compromising quality.
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4. Concept Validation
and Risk Management

Once you've submitted your brief and set a deadline, you'll receive several written creative concepts from the crowd to consider for your campaign. The number of concepts you'll receive will depend on the crowdsourcing agency you use. In an open model...
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5. Production

The amount of control you will have over production will depend again on the type of crowdsourcing model you're working with. Studies indicate high quality video improves the perception of the brand quality...
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6. Distribution-
Online, TV, or Both?

It's important you decide before the project begins where and how you want your video distributed; distribution should be contingent on what your business goals are, since each channel affects customers in different ways...
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7. Performance
and Iteration

The following metrics are broken down by category and can help you organize the specific metrics you wish to measure for your campaign. The metrics are crucial not only to assess performance of the current campaign but to...
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8. Online Video Life Cycle Management

The lifecycle of an online video is short, so you want to plan tactics that can amplify and prolong the life cycle during each phase. Here are some recommendations on what tactics you can implement during each phase...
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In Closing...

We hope you've found these guidelines resourceful to help ensure you're excelling in your campaign, especially if you use a crowdsourcing agency. We encourage any feedback and questions you may have so that we can continue to improve our guides and resources...
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Questions? Contact us today for a one-on-one consultation.

Our staff can customize a user-generated marketing solution that will meet the specifications of almost any advertiser or brand manager. Email us at hello@geniusrocket.com, or call 1-202-688-3242.

See what others are saying...

GeniusRocket is what an ad agency looks like when it's stripped of Madison Avenue skyscrapers, high-priced creatives on payroll, sushi dinners at Nobu, and two-week shoots at the Viceroy in Santa Monica

Fast Company
This couldn't have been an easier way to choose from great ideas and see professional production. It was like using a global agency at the price point of one person.


NCPSSM Chairman
The work we did with GeniusRocket will pay dividends for a long time to come - and that's not something we would have gotten with a traditional agency.

Greg Warmbrodt, Creative Services Manager
Sylvan Learning Inc.